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Rob Morgan

Professor of Marketing and Strategy


Rob Morgan is Professor of Marketing & Strategy at Cardiff Business School, Cardiff University, UK. He has taught and delivered his research insights throughout Europe and North America and also in South America and Asia. He is an award-winning business management educator and research scholar delivering business seminars to students and working with companies that are eager to challenge themselves to improve their innovation activities and business strategies. He industry experience was gained from the international electronics industry in a strategy role later returning to study for a PhD in global market entry strategy. Receiving post-doctoral training at INSEAD and the Rock Center for Entrepreneurship, Harvard Business School, he developed an academic career. He is a Strategy Research Foundation (Strategic Management Society) Scholar and holds/has held several visiting and adjunct professorships. (e.g., Copenhagen Business School (Denmark), Vienna University of Economics & Business (Austria), Corvinus University (Hungary), ALBA Graduate School of Business (Greece), Nobel School of Management (Ghana), Fucape Business School (Brazil) and two Executive Board appointments in companies in the UK and Asia.

He combines teaching, research, and management consulting. For teaching, he currently delivers courses on undergraduate, postgraduate (MSc, MBA, PhD) and executive programs. His research focuses on entrepreneurship, firm capabilities, and innovation management from a strategy perspective. He has published over one hundred company cases, white papers, management articles, and scholarly papers, some of which have appeared in Strategic Management Journal, Journal of Management Studies, Strategic Entrepreneurship Journal, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of International Marketing, Industrial Marketing Management, among others. His consulting experience has examined performance audit and impact, change management, systems improvement, market responsiveness, and market and competitor analysis for small firms, multinational corporations as well as large scale consulting assignments for public policy makers and Ministers within government departments and agencies.

He serves on the Editorial Review and Advisory Boards of seven international journals and is former Editor of International Marketing Review. He is an active member of the Strategic Management Society (SMS), American Marketing Association (AMA), Academy of Marketing Science (AMS), and British Academy of Management, among others - and has served as Track Chair on several occasions and regular reviewer for their annual meetings. He is a Chartered Marketer and Fellow of the Higher Education Academy. His most recent research awards include: Honorable Mention at the SMS Conference (Vienna) for a top-3 paper; Best Paper in the European Journal of Marketing (2013 volume); and, Best Paper in the New Product and Technology Management Track at the AMA Conference (San Francisco). He has also received awards for his innovative teaching and been recognized for this by the Academy of Marketing. His co-authored Strategic Management: Competitiveness & Globalization textbook has become a best-seller and was recently shortlisted by the Chartered Management Institute for best textbook and best e-book. Within University administration, Rob has been appointed to a series of senior roles including Associate Dean, Department Chairman, Chartered Institute of Marketing Senate, and, Departmental Advisory Board Chair.





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