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Home News Research Seminar 4
Research Seminar 4
Research Seminar Series

“Strategies for Academic Research” by George P Moschis
Alfred Bernhardt Research Professor of Marketing, Georgia State University

Friday, July 29, 2011, 16:00-17:00
International Hellenic University, Lecture Room 1

The School of Economics and Business Administration of the International Hellenic University would like to invite you to the fourth presentation of the Research Seminar Series.
George Moschis, Alfred Bernhardt Research Professor of Marketing at Georgia State University, will make a presentation aiming at helping researchers who aspire to do scholarly research and publish it in top academic journals.
The purpose of the Research Seminar Series is to bring together the academic and business community by presenting contemporary research topics in Finance, Business, Accounting and Economics, among others. Through these seminars, as an an international centre of knowledge, innovation and research, at the crossroads of Southern Europe, the IHU attempts to further strengthen its strategic role in academic excellence. Drawing on the experience of outstanding Greek and international academics, working papers are presented on a regular basis, with the aim of establishing a meeting point for active researchers.

Speaker information:

George P. Moschis (Ph.D. University of Wisconsin) is Professor of Marketing, Alfred Bernhardt Research Professor of Marketing, and the founding director of the Center for Mature Consumer Studies at Georgia State University. He has been studying the consumption habits of different generations in U.S.A. and other countries for more than 30 years. Dr. Moschis is the author of more than 200 articles and papers and seven books, and has been recognised by educators and practitioners on several occasions for his contributions to marketing knowledge and practice.
His 25-year in existence Center is globally known and has been recognised over the years by American Demographics as one of the best sources of marketing information in the United States. Dr. Moschis has served on the editorial boards of leading scientific journals, and he is one of the most frequently-cited authors in his field. He has consulted with and developed programs for a variety of corporations and government agencies worldwide. He can be reached by e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Presentation Purpose:
The presentation is aimed at helping researchers who aspire to do scholarly research and pu- blish it in top academic journals. It will present guidelines such as developing the necessary research skills, choosing a topic, conceptualizing the study, constructing the research design, writing the manuscript and responding to the reviewers. These guidelines are based on the pre¬senters experience in doing and publishing his own research and reviewing for a large number of academic journals for 35 years.

If you wish to download the working paper presentation please follow the link http://www.econ.ihu.edu.gr/attachments/AcademicResearchMoschis.pdf
 

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