Dr. Alkmini Gkritzali
Dr. Alkmini Gkritzali is a Lecturer in Tourism at the University of Surrey, where she also holds the role of the Deputy Director of the Postgraduate Tourism Programmes. Alkmini has received a BSc in Marketing and Communication from Athens University of Economics and Business (AUEB) and an MA in Creative and Media Enterprises from the University of Warwick, before pursuing a PhD on the way motion pictures influence travel destinations at Cass Business School, City University London. At Surrey, Alkmini teaches various courses, such as Destination Management and Marketing, Tourism Services Marketing and Strategic Brand Management. Her research interests include the way destinations and their images develop and transform in everyday life, through popular culture projections, offline and online storytelling, intercultural stereotyping or even major social, political or natural crises. Alkmini is passionate about destinations, viewing them not as products, but as powerful experiences, which can create memories of a lifetime and change people’s lives.