The Business of Sports, Entertainment & Media

Teaching Hours and Credit Allocation: 16 hours, 3 credits
Course Assessment: Coursework + Exam


Aims

The aim of the course is to give participants a connectional framework and a theoretical understanding for the aforementioned industries, in order for them to understand the basics of formulating and implementing the basic functions of management accordingly.

Learning Outcomes

On completion of the course participants will be able to:

  • Understand the basics of formulating and implementing the basic functions of management in certain industries
  • Understand the concept and dynamics of such industries
  • Understand the importance of attracting the appropriate people and managing talent
  • Define and interpret the basic structure and functions of the particular industries
  • Understand the basic principles of the successful implementation of Management in these industries 
  • Comprehend the importance of digital technologies in these particular industries
  • Develop the appropriate capabilities and competencies in order to effectively negotiate, form strategic partnerships and network
  • Be aware and informed of the constantly changing legislation and other factors affecting the aforementioned industries

Content

  • Introduction to entrepreneurship
  • Evaluating opportunities
  • The financial resources
  • Creativity,  Innovation and Ethics
  • Developing the entrepreneurial plan
  • Initiating entrepreneurial ventures; the legal aspect
  • Growth and exit