Strategic Management in Hospitality and Tourism

This course introduces key concepts associated with global tourism and hospitality strategic management. The course examines the application of tourism and hospitality strategic management concepts and practice to the operation of key organisations and enterprises in various tourism and hospitality industry sectors. It encourages creative strategic management problem-solving in preparation for graduate entry into the workforce.

The course applies classical strategic management tools to international tourism and hospitality management. It emphasizes the role of strategy in creating company value and growth, and stresses the relationship between leadership theory, strategic thinking and financial management.