Entrepreneurship in Tourism and Hospitality

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. The course aims at developing an understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable students to become more entrepreneurial themselves. The course will examine all issues of entrepreneurship using examples from the tourism industry, combining thus the appropriate theory with real world examples to give students a powerful framework for understanding every aspect of this vital business function.