Destination and Event Development

Many, especially large, companies are spending a considerable amount of resources in events-based communication. Furthermore, academic and professional associations organise large events, such as conferences, workshops, etc.  The rapid growth in this field requires flexible, well qualified and trained people to organise these large events. Event management is seen one of the strategic marketing and communication tools by companies, organisations and associations of all sizes. Given their size and other requirements, these events can be hosted mainly is specific destinations.  The course provides students with means of developing high-level management skills and knowledge specific to the field of managing events and projects at all levels. Students will learn how to formulate event tourism strategies for specific destinations, specializing in the design and implementation of events, activities, tours, hotel accommodation, restaurants, excursions, conference venues, gala dinners and program logistics.  Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management.