Sergios Fotiadis was born in Athens in 1972, he studied Industrial Design at Rhode Island School of Design, he has worked for Rubbermaid in the USA, Maddison Limited, in England, J.N.Leoussis advertising, and has taught at Vakalo school of art and design. In 2001 he founded the creative studio “We design”, with his brother Philippos (Architect), and Theano Petridou (Graphic Designer), covering many different design fields. Graphics, Illustration, Furniture, Objects, Products, Interiors, Retail spaces, Residences, Pavilions, Props and Sets, while, since 2005, he teaches at the Department of Product and Systems Design Engineering at the University of the Aegean, in Syros, and is a founding member and vice president of the non-profit Organization «Organization Earth». He is involved in the design and production of objects, furniture and exclusive design, interior and retail design, set design, for television and theater, graphic design, sculpture. Some of the companies that he has collaborated with are: Canon, Samsung, Diageo, Presspoint, Benaki Museum, The Acropolis Museum, Dipo, Bacardi Hellas, Etem, SATO, Alpha Channel, Porta Theater, Nike, Tom’s, Folli Follie, Fnac, Jetoil and others.