MSc in Strategic Product Design

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The Programme

The International Hellenic University (IHU) MSc in Strategic Product Design programme offers to postgraduate students a thorough understanding of theory and practice in the areas of product design. The programme provides graduates, from various discplines, with a key set of skills, hands-on experience on advanced software along with state-of-the-art equipment and management of operations knowledge for real world projects which are crucial to achieve success in their chosen career.

Specialisation Streams:

  • Product Management
  • Product Creativity & Design
  • Industrial Design & Innovation

Reshape your future!


Aims and objectives

  • Understanding of the current status and future trends in product design.
  • Hands-on experience on advanced software and state-of-the-art equipment
  • Collaborations and consultation with design and engineering companies
  • Marketing and branding of new products
  • Interdisciplinary approach to design thinking
  • Management of operations knowledge for real world projects
  • Innovation driven design and entrepreneurship
  • An insight into production techniques and modern applications

The Core Courses

 The core courses ensure acquisition of knowledge in practical concepts and attainment skills directly relevant to career aspirations:

First Term

The core corses ensure acquisition of knowledge in practical concepts and attainment skills directly relevant to career aspirations:

  • Introduction to Strategic Product Design
  • New Product Development
  • Marketing & Branding

Second Term

Product Management Stream

 Product Creativity & Design Stream

  • 3D Computer-Aided Design (Rhino)
  • Design Thinking
  • Consumer Behaviour
  • Ergonomics / Human Factors
  • Design Morphology & Aesthetics
  • Graphic Design & Digital Fabrication 

 Industrial Design & Innovation Stream

  • 3D Computer-Aided Design (Solidworks)
  • Design Theory and Methodologies
  • Materials Technology and Selection
  • Ergonomics / Human Factors
  • Design Morphology & Aesthetics
  • Advanced Production Techniques

Elective Courses

 During the third term, students should choose two courses from the relevant list to their stream.  According to their interests and their current and future career orientation:

Product Management Stream

  • Operations Management
  • Entrepreneurship
  • Design for Supply Chain
  • Technology Management
  • Cost Management
Product Creativity & Design Stream

  • Production Technologies & Material Characteristics
  • Exhibition & Curation Management
  • Portfolio Management
  • Packaging Design
  • Product Photography & Creative Rendering

Industrial Design & Innovation Stream

  • Graphic Design
  • Reverse Engineering & 3D Printing
  • Surface 3D Modeling
  • Biomimicry and Design
  • Eco-design

The Academic Faculty


Babalis, Athanasios

Product designer

Bilalis, Nikolaos

Professor in CAD/CAM, Director of CAD Laboratory
Department of Production Engineering and Management
Technical University of Crete

Delis, Agelos

Lecturer in Economics
Department of Economics, Finance and Entrepreneurship
Aston Business School, Birmingham

Filippopoulos, Fotis

Innovation & business intelligence entrepreneur, academic and speaker

Fotiadis, Sergios

Industrial Designer

Georgakopoulos, Alexis

Director, Industrial Designer
ECAL Lausanne University of Art and Design

Gotsi, Manto Senior Lecturer (Associate Professor), Marketing at Cardiff Business School, Cardiff University
Indounas, Kostis Associate Professor of Marketing
Athens University of Economics and Business
Kalfopoulos, Apostolos Lecturer, School of Architecture
Aristotle University of Thessaloniki
Kapsali, Veronika Associate Professor in Material Technology and Design
London College of Fashion, UK
Karalekas, Dimitris Professor in Product Development and Design Engineering
Department of Industrial Management and Technology, University of Piraeus
Kourakis, Orestis Computational Photographer

Kokkinaki, Flora Associate Professor
Department of Marketing and Communication
Athens University of Economics and Business

Kyratsis, Panagiotis Associate Professor, Head of the Centre of Product and Packaging Design
Department of Industrial Design Engineering, Technological Educational Institution of West Macedonia

Liamadis, Georgios

Associate Professor, Head of the lab of Industrial Design in the School of Visual and Applied Arts
Faculty of Fine Arts, Aristotle University of Thessaloniki

Maropoulos, Paul Professor of Manufacturing Engineering, Pro-Vice-Chancellor (Research and Enterprise)
Aston University, UK

Meiren, Thomas Deputy Director, Business Unit “Service Management“
Fraunhofer Institute for Industrial Engineering

Michailidis, Nikolaos Associate Professor of Production Engineering and Materials Technology
Aristotle University of Thessaloniki

Nathanael, Dimitris Lecturer
School of Mechanical Engineering (NTUA)
Selviaridis, Kostas Assistant Professor
Lancaster University Management School
Symeonidou, Ioanna Designer, researcher and educator
Telaak, Gary Head designer @ AUDI
Tsampoukas, Athansios Creative Director, Designer, Founder of Dolphins Communication Design
Aristotle University of Thessaloniki
Tsinikas, Nikos Professor of Architectural Design & Architectural Technology
Tsivrikos, Dimitrios Teaching Fellow
University College London (UCL)
Zarotiadis, Grigoris Associate Professor, Faculty of Economic and Political Sciences
Aristotle University of Thessaloniki(UCL)



Duration of the programme: 1 year full-time (FT) or 2 years part-time (PT)

Teaching takes place once (PT) or twice (FT) a month except of August and September.

The programme operates on the following schedule:
Saturday 9.30 - 16.30
Sunday 9.30 -15:45

Examinations take place on Friday afternoons before the teaching weekends. 


Our Students’ work

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Prototyping Laboratory

Our newly equipped Prototyping Laboratory is available for students of Strategic Product Design programme to use under the guidance of technically competent personnel. The Laboratory is also used for external collaborations with industry partners, research projects and other academic activities.

  • Portable 3D scanner Artec Eva, with white light technology and 0,5mm precision with colour and texture scanning capabilities.
  • Desktop 3D scanner NextEngine with Laser technology 0,1mm precision with colour and texture scanning capabilities.
  • Portable Kinect sensor (with Artec Studio software).
  • 3D printer FormLabs1 with stereolithography technology (SLA) with 25μm precision.
  • 3D printer 3DTouch with Fused Deposition Modelling (FDM) technology with 125μm precision.
  • 4 axis CNC machine Roland MDX40a
  • Coordinate Measurement Machine (CMM) attached to Roland MDX40a
  • Stereomicroscope Kern OZR 564 of 225x maximum magnification and attached digital camera
  • Dyno-lite AD7013MZT microscope with magnification range 20x – 200x
  • Infrared Camera Flir Ultramax T640.
  • Laser Epilog Zing 16 for cutting and engraving
  • Filabot desktop extruder
  • Desktop injection moding
  • Testometric tensile test machine equipped with loadcell 50ΚΝ, capable pf performing tensile, compression, bending tests as well as Brinnel hardness tests.
Prototyping Laboratory


Videos & Interviews





What our students say


Fay Chatzinikou icon-text-blockquote Success on this programme depends on each person’s desire to learn, rather than necessarily having a particularly design-orientated background. The mix of students from many different disciplines is testament to this.Αlso, the potential to become involved in extra-curricular activities is superb; from seminars on current trends by industry leading instructors, to social clubs and Internship schemes.The MSc in Strategic Product Design has certainly added value to my marketability.blockquote_right

Fay Chatzinikou

Anna Papagaki icon-text-blockquote Attending the MSc in Strategic Product Design at the International Hellenic University was a unique opportunity to gain perspective in new fields of knowledge. My cooperation with other students with different backgrounds influenced positively my way of thinking.I am very pleased that I had the chance to attend an MSc in IHU, which is a university organized under European specifications. All professors were highly qualified and experienced; the staff was really polite and helpful.I believe this MSc will create new opportunities in my professional career.blockquote_right

Anna Papagaki

Nikoleta Tsikoti icon-text-blockquote As an Architect I am always interested in finding new “inspirations”, ideas, ways to look at the product design process or even to life itself.The Msc in Strategic Product Design at the IHU opens my mind’s opportunities and brightens my creative horizon. As a part-time student, I have more time to “learn and enjoy” the courses and communicate with the international design trends through the lectures of my professors living and teaching at the IHU and in Europe as well.The Msc in Strategic Product Design is a refreshing experience for me, a chance to realize once more that life is a learning process at any age as long as we are willing to accept and appreciate it. The IHU offers me the “educational keys” to unlock the creative paths inside my mind.blockquote_right

Nikoleta Tsikoti

Nikos Koumartzis icon-text-blockquote International Hellenic University was my opportunity to experience again advanced level studies at European standards. I am not exaggerating when I am saying that “MSc Strategic Product Design” course is equivalent with my previous MA studies completed at London (UK), and a great chance to interact with an English speaking environment without the need to leave my country and my current professional career.While product design as a profession isn’t popular/widespread among the Greek companies, IHU has what it takes (and most importantly, university’s philosophy and the willing of its staff for constant improvement) to prepare skilled professionals to work in an international environment or even better, to convince Greek industrial sector to invest in work force towards that direction.IHU can definitely become a bright/ shining example for the entire educational system in the Balkans (and Greece more specific).blockquote_right

Nikos Koumartzis




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