Destination and Event Management

Teaching Hours and Credit Allocation: 16 hours, 3 credits
Course Assessment: Coursework + Exam


The aim of the course is to provide students with the means to develop high-level management skills and knowledge specific to the field of managing events and projects at all levels. Students will learn how to formulate event strategies for specific destinations, specializing in the design and implementation of events, activities, tours, hotel accommodation, restaurants, excursions, conference venues, gala dinners and programme logistics. Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management.

Learning Outcomes

By the end of this course you should be able to:

  • Identify and critically appraise the main components of a destination development and event management plan.
  • Analyse and evaluate critical problems in the sphere of destination development and event management and propose appropriate development options to respond to these critical issues.
  • Demonstrate knowledge of the basic principles and practice of destination/event marketing and their application to the strategic management of a destination/event, as well as be aware of the process of event development and the associated impacts.


  • The principles of event management
  • The principles of destination management