Prof George Balabanis


George Balabanis is a professor of marketing and holds a PhD degree from Strathclyde University. His research focuses on the areas of international marketing strategy, cross-cultural consumer behaviour and online relationships. He is a member of a number of marketing institutes as well as various American, European and British Academies in the areas of Management and Marketing.

He is a member of the editorial board of the British Journal of Management and BuR - Business Research. His work has been published in outlets such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Long Range Planning, Journal of Business Research, British Journal of Management, International Business Review, International Marketing Review, Journal of Global Marketing, European Journal of Marketing, etc., as well as many prestigious conference proceedings.