Supply Chain Management


Teaching Hours and Credit Allocation: 18 hours, 4 credits
Course Assessment: Coursework



To provide a sound, cross-disciplinary education in three key areas: e-commerce, marketing and supply chain management.


Learning Outcomes

By the end of this course you should be able to:

  • Understand marketing and e-marketing concepts
  • Understand supply chain concepts
  • Understand the technology behind e-business
  • Have confidence in working with a company’s senior and middle management in improving a supply chain



  • The front end involves customer interaction with a focus on marketing, e.g., 1-on-1 marketing.
  • The back-end involves (a) IT systems that make e-business possible and (b) supply chain processes that ensure the delivery of the right product at the right time at the right place.